Leading pizza franchise, Papa John’s has launched its new mobile app. Designed to make ordering more accessible and convenient, Papa John’s investment in the new technology will also support its network of more than 400 franchised stores nationwide.
Neil Swanston, senior manager for digital product at Papa John’s, explained, “Online orders have increased dramatically in the past few years. It is now important to ‘be where our customers are’ and so better mobile access means we are now more open for business than ever before.
“Put simply: the new app enables customers to order quickly and easily. Regulars can log in to see their account for previous orders, create their own pizzas and save as favourites, then place orders for either collection or delivery. Papa Rewards points can be tracked and redeemed when they’ve reached the right threshold and customers also can locate the nearest store and see what offers are available.'
Swanston continued, “From the point of view of our franchisees, we are already seeing higher conversion rates and increased sales volumes following the launch of the new app,”
“The technology enables us to push marketing notifications and special offers plus information about new products to encourage buying behaviour which will feed into our sales strategy in both the short and long-term.
'The app is another example of Papa John’s commitment and investment in supporting the businesses of our franchised network throughout the UK.”
The app is available for both iOS and android phones and there are plans to enhance functionality further in the near future.
