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Waitrose launches gin tasting service

Waitrose & Partners has launched a new gin tasting experience where customers can enjoy five different gins without leaving their home.

Waitrose Wine Tasting at Home has launched ‘Gin O’ Clock’, a two hour informative experience led by one of their specialists, either hosted in your home, hired accommodation, office or event space.

The Waitrose & Partner specialist will bring all the gins straight to the door, so customers can relax and enjoy being the host. The tasting includes five types of gin, including a pink pepper and sloe gin, paired with a variety of Fever-Tree tonics. The specialist will take the customer through the fascinating history of gin and demonstrate the art behind getting the perfect blend of botanicals using a pestle and mortar. They will also learn how to make the perfect G&T.

All the gins will be served straight initially, so guests can appreciate the aromas, before being served with a splash of tonic. After the tasting, any remaining gin will be left for the host to enjoy and each guest will receive their own Fever-Tree Dartington crystal glass.

The service is available across the majority of Britain and bookings can be made from 1 May, with pre-booking available now. The experience is priced at £400 and can be for 6-10 people.

Andrew Riding, Drinks Experience Manager at Waitrose Wine Tasting at Home, said, “The Waitrose Wine Tasting at Home Gin O’ Clock experience is a fun and relaxed way for you and your guests to find out more about various gin flavour profiles.

'From knowing how much ice to use, to which glass choice is best, our experience will help hone your gin and tonic making skills. Britain is having a great love affair with gin at the moment and we are excited to either teach fans more about their favourite drink or introduce the world of gin to newcomers.”

For those who are not keen on gin, Waitrose Wine Tasting at Home offers wines and sparkling wine experiences. Newly launched ‘Fizz Fancy’ (£50 per person) includes prosecco, cava, cremant, English sparkling wine and champagne if you are looking for something a bit more bubbly. A standard wine experience starts at £30 per person.