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Young’s 188th Birthday & invests in new identity for beer brand

Young’s, the operator of differentiated, premium and well invested pubs across London and the South East of England, today celebrates Young’s Day and its 188th birthday. As part of this, Young’s has invested in a new brand identity for its beer brand and has released two new beers.

Young’s is delighted to celebrate its 188th birthday today and its proud history and heritage of running great pubs that provide a hospitable and welcoming home from home, at the heart of their local communities.

All its pubs benefit from customer-focussed designs, high service standards, quality food and market-leading drinks. Ultimately our success is down to the quality of our incredible people who bring its premium pubs to life and demonstrate that our strategy continues to deliver. Our employees are some of the very best people in the industry and really understand how to run differentiated pubs.

To coincide with the birthday, Young’s has designed a fresh, exciting and colourful new look for its beer brand that will be brought to life across its pubs.

The design is centred around London, which is at the heart of the brand, and the iconic Ram features at the forefront of the design and embodies a unique Londoner’s ‘charge on’ lifestyle and attitude. In the vibrant London city, the brand needs to stand loud and proud and so the colour palette is bold and bright bringing great standout on the bar.

The design also uses a traditional style font to bring through the history and heritage of the brand. The brand is a perfect balance of a retro style design while presenting a very contemporary look and feel.

Alongside this rebrand Young’s has released two new beers: ‘Head on’ Indian Pale Lager, an innovative mix between the famously hoppy IPA and a crisp refreshing lager combining the best of both worlds; and ‘Cityscape’, a punchy Golden Ale.

Patrick Dardis, CEO of Young’s said, “We are delighted to celebrate our 188th birthday. As an iconic pub operator that proudly serves at the heart of many local communities, we love exciting and delighting our customers with our premium offer and well invested, differentiated pubs.

“We are thrilled by the launch of this new identity for our beer brand. It is part of our strategy of retaining our competitive edge and leading position in the sector by investing in the Group and ensuring we evolve to changing consumer demands and embrace the fast-paced vibrancy and dynamism of London. We think it will be an absolute eye catcher at the bar.”

The beers will be available at our pubs from today and to celebrate being 188 years young and the brand relaunch, on Young’s Day, 19 September, Young’s are giving away free pints at any Young’s pub.