Warburtons, the nation’s number one bakery brand, and Toast have today unveiled the UK’s first ever beer brewed with leftover crumpets.
Bringing fresh meaning to ‘responsible drinking’, each bottle is jam packed with crumpets and has an alcohol content of 4.2%.
Available from today, the un-beer-lievable new beverage will cleverly transform surplus crumpets, into a refreshingly cold brew. The Session IPA was brewed by Toast Ale with Warburtons crumpets that didn’t quite make the cut but were the perfect ingredient for producing a ‘dough’lightful beer.
But don’t expect any holey crumpets bobbing in the brew - to make the light IPA, Toast Ale replaces some of the malted barley in the beer with crumpets, extracting starches and sugars and breaking them down into fermentable sugars - meaning the crumpet does more than just flavour the beer.
The launch comes as Warburtons looks for innovative ways to grant its leftover food waste a second life. The collaboration at first is on a limited-edition basis, but dependant on consumer demand will be rolled out on a larger scale.
Darren Littler, Head of Product Innovation at Warburtons, said, “We’re thrilled to announce an innovative way of utilising our ‘wonky’ products whilst celebrating the nation’s love of crumpets in a whole new way. Not only are we proud that Crumpet Beer is our first non-baked product we’ve ever launched, there’s nothing ‘butter’ than this cold brew teamed with a plate of warm crumpets!”
James King, Marketing and Brand Manager at Toast Ale, commented, “Our mission remains to brew beer that is planet-saving and palate-pleasing, and we couldn’t be more excited to venture into the world of crumpets. As a British staple, they bring something hole-y different than our bread brewed beer, with a unique taste. We will continue to toast change and hope everyone loves this new Crumpet Beer as much as we’ve loved brewing and tasting it!”
Shoppers can purchase Warburtons X Toast Ale Crumpet Beer on the Toast Ale website for £28 for 12x 300ml bottles available whilst stocks last.