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Italian group to launch first UK vegan burger eatery in London this month

Italian plant-based burger concept, Flower Burger is set to launch its first UK site in the heart of London's Fitzrovia on the iconic Charlotte Street, this spring.

The restaurant will initially open for takeaway and collection only, on Tuesday 21 January, with plans in place for full delivery service by early February with multi-brand F&B operator Gerry’s Group, which is set to develop the brand across the UK.

Flower Burger is a 100% natural, plant-based fast food concept serving colourful vegan burgers and offering a vibrant menu filled with Instagrammable burgers across 14 international outlets in Italy and France.

The buns range from the turmeric’s vivid yellow colour, to the violet tones of the cherry and the purple of black carrot extract. The buns and patties are produced in-house using fresh vegetables, cereals, legumes and without the use of chemical additives and aromas.

New to the menu and created in honour of the UK site will be the Jungle Burger; served in a green bun made with turmeric and spirulina, a red bean and oat patty, lettuce, tomatoes, courgettes, Flower cheddar and wild smoky BBQ sauce.

Further classic Flower Burgers on offer will include the Cherry Bomb, featuring a lentil and basmati rice patty in a pink bun coloured with beetroot and the signature Flower Burger, with a seitan and red kidney bean patty served in a purple bun. Burgers are paired with a selection of sides including Potato Wedges, Edamame and Patatas Bravas.

Vegan desserts will also be on the menu such as the Coco-nuts, a raw vegan dessert made with creamy coconut heart between nut grains in espresso coffee, cocoa roasted hazel nuts and a vegan chocolate glaze and Chocolate Salami, made with dark chocolate, soy milk, whole wheat biscuits with oat flakes.

The site is spread across two floors and will seat 65 guests (30 with social distancing rules), and there will be a fully heated and covered terrace on Charlotte Street accommodating 8 tables.

Flower Burger’s Founder and Managing Director, Matteo Toto commented, “People do not always associate vegan food with fun and enjoyment. Flower Burger is about changing this perception, with a psychedelic brand and restaurant décor that fits a natural, great tasting and unique product that we produce ourselves.

'We have an ambitious and strong opening plan with the mission to bring a year-long summer atmosphere in all our future locations with passion and love. An inclusive, universal, colourful and playful love that spreads like music and brings cheer.”

Flower Burger is delighted to be partnering with Gerry’s Group, whose wealth of experience as a franchise of Costa Coffee, IHOP and deep understanding of the F&B sector will help them grow the Flower Burger brand in the UK.