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Zero waste refill shop opens in London

Earthly Matters, a new zero waste refill shop located at 5 Newburgh Street in London’s Carnaby, has just opened.

The first of its kind in the neighbourhood, Earthly Matters opens with an extensive range of organic, allergen-free and environmentally friendly products including fresh and dried groceries, health supplements and toiletries.

Foods such as nuts, grains, and breakfast cereals are available to purchase alongside immune boosting vitamins, vegan proteins, and nutritional powders.

Shoppers are encouraged to bring empty containers to fill and refill as a means of cutting down on single use plastics. There is also an option to purchase reusable glass jars or use paper bags to fill up with supplies.

Founder of Earthly Matters Audrey Kelly said, 'We are really excited to open Earthly Matters in this exciting and vibrant location. We are a small independent business providing eco-friendly refillable products with a friendly customer environment.'

Samantha Bain-Mollison, Retail Director at Shaftesbury, said, “We are delighted that Earthly Matters, a zero waste refill shop selling an extensive range of organic, environmentally friendly and allergen-free products including foods, supplements and toiletries has chosen Carnaby to open their store.

'The brand brings a unique product offering to the area and builds on the sustainable initiatives in Carnaby, it is a great fit for the Newburgh Quarter and the Soho community”.