Provisions Wine & Cheese, founded by wine and food entrepreneur Hugo Meyer Esquerré, has taken a new space on Hackney Road, which is set to open in February 2022.
The original store, which opened on Holloway Road in North London six years ago, quickly established itself as a neighbourhood favourite, with Highbury and Islington residents forming long queues to purchase organic and natural wines, raw milk cheeses and artisanal deli items sourced from some of the finest small suppliers across Europe.
With the Provisions values of gastronomic pleasure, sustainability, expertise and professionalism at its core, the new East London concept will welcome an expanded space to showcase Provisions classics alongside new products including spices, coffees, and more deli goods.
Provisions Hackney will debut a selection of highly anticipated sandwiches, created from artisan ingredients that they import themselves. The new store will also play host to a compelling programme of chef dinners, wine tastings and events which will take place downstairs.
Together with its online retail space, delivering nationwide, Provisions is widely recognised for its array of premium goods including a range of signature hampers, melted cheese kits and picnics, as well as a popular monthly natural wine subscription.
Provisions also wholesales wine, cheese and deli goods to businesses across the UK. In London they work with acclaimed restaurants and bars such as Salon, Bright, Laughing Heart, Frenchie, The Sun Tavern, and Casse-Croûte, as well as Chiltern Firehouse, whose minibars they curate, and Michelin Starred Bibendum whose entire cheese board menu is designed and sourced by the Provisions team.
An authoritative voice in the low intervention, biodynamic and raw wine movement, Provisions hosts in-store wine tastings and recently launched London’s first wine school specialising exclusively in wines of this nature.
The Provisions ethos focuses on sustainable farming practices and supporting independent winemakers. Unique to the Hackney site will be a wine offering focused specifically on the regions of the Languedoc, Roussillon and Southern Rhone, showcasing rich and varied terroirs and wines. These are regions much-loved by Provisions and from which many wines have been imported over the past six years. Hugo notes of the new wine selection, ‘These are wines which we love drinking because of what the region offers in terms of complexity and diversity. To have a place dedicated to them is very exciting to us.’ The selection will also feature exclusive wines and back-vintages solely available at Provisions.
The Provisions focus is always on raw milk and farmhouse cheeses. Over the past few years Hugo has visited more affineurs, and has waited until the opening of the second site to showcase them. The shop will feature over 80 artisan, raw milk cheeses from France, Italy and the British Isles. A monthly themed specialty cheese subscription service will be introduced, complementing their best selling cheese fondue DIY meal kits available both online and in store.
The 650 sq ft space is located at the intersection between Hackney Road and Columbia Road. Provisions Hackney will sit alongside neighbours such as The Marksman, Laughing Heart, Brawn, Sager and Wilde and Grace & Thorn florists. London and Oslo-based architecture firm Haptic will evoke a Mediterranean aura across the design whilst showcasing the signature industrial feel by way of steel and wood accents throughout. A 700 sq ft downstairs space will be used for the growing wholesale preparations and stocks, with plans in place to host special events, such as wine tastings, talks and chef’s table evenings, with an intimate 16 cover seating area.
The local area
To Hugo, who has spent the last 10 years living in Hackney, the opening of the new shop is a natural progression for Provisions, as the area has a strong culture of supporting independent stores and a growing customer desire to know about the provenance of what they buy. Speaking of the new space, Hugo notes, ‘Hackney is the place I feel most connected to in London, having lived here since 2009. There is a real sense of community here, and the fact that there are many great restaurants, outdoor markets and specialty food stores has led the residents to be more curious and enthusiastic about high quality products and the story associated with them. The shop will allow us to introduce new and beautiful goods, such as farmhouse cheeses and real wines, to an already thriving hub of independent businesses. We want to bring a special retail experience to Hackney, by sharing our knowledge and expertise and showing our customers how best to use our produce in the kitchen.’