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Heritage hotel collection welcomes Storied leadership to advisory board

A growing collection of historic hotels, set to officially launch later this month, has appointed an advisory board made up of key industry figures with a wealth of experience, as it continues to hand-select exceptional properties for its portfolio — with a vision to providing guests with a memorable stay at the intersection of history, ancestry and experiential travel.

Founded by Justin Hauge and Michael Goldin, Storied Collection, a hotel collection exclusively for castles, manor homes, estates and other historic residences, is able to call upon the extensive knowledge and commercial awareness of an impressive team of high-profile hospitality advisors, who will help catapult its unique travel concept to success when it officially launches in the coming weeks.

Joining the board of leading industry minds are Rob Paterson, former CEO of Best Western, Peter Cole, former CEO of Design Hotels and former CFO of Ritz Carlton — as well as David Pontius, former executive at Wyndham, Hilton, and Bluegreen.

Rob said, “Across the UK and Ireland, there are some truly breathtaking historic properties, from Tudor estates to French-influenced chateaus. Storied Collection is looking to combine this period charm with the inquisitive minds of its guests and really celebrate the rich vein of history that runs through the hotels in the portfolio.

'Focusing specifically on this element is a unique concept at present, and when Michael and Justin approached me to join as an advisor it was an easy decision for me to make. Nobody in the market is capturing the uniqueness of British heritage to this extent and some of the creative ways we have used to bring this history to life offers a real industry first.”

Peter noted, 'Design Hotels originally started as a small hotel co-op with 10 members, focusing on niche accommodations before eventually being acquired by Starwood/Marriott. The team at Storied are curating an equally distinct offering of properties, each one of a kind, that today’s consumers are demanding. This approach is certain to resonate with the market.'

This unique collection of history will offer its members a globally recognised platform set to enhance marketing power, provide education and support — whilst also allowing its members to remain independent.

David added, 'One of my fondest family vacations was taking my children to a castle hotel in Scotland. Having been in the hospitality business throughout my career, I've witnessed travel trends shifting towards unique, experiential, and instagrammable. What Storied is building checks all the boxes.'

Prior to its upcoming launch, the Storied Collection has been curating quintessential properties across the UK and Ireland — with each of the handpicked hotels having an incredible tale to tell. From old-world kings and queens to actors and entertainers, guests will turn back the clock and retrace the ancestral footsteps of each property.

Great Fosters, Efgam in Surrey, pictured.