Following its successful Crowdfunder campaign, mindful drinking movement, Club Soda is opening its first permanent venue in the heart of Covent Garden – the only space of its kind in the UK.
Opening its doors on Monday, 28 November, Club Soda’s new Tasting Room & Shop will be the UK’s premier destination for Low & No drink discovery, offering visitors a chance to shop a curated collection of over 150 of the best and brightest Low & No drinks brands.
The space will feature products from partner brands Everleaf, Lucky Saint, Sentia, Crodino, Oddbird Wines and Double Dutch. The broader range in the shop includes alcohol-free beers, wines, spirits, premixed cocktails, sodas, and kombuchas, and a selection of low-alcohol products will come soon.
Consumers, retailers and venues will be guided by knowledgeable, mindful drinking experts, including IWSC and World Alcohol-Free Awards judge Josh Kelly, Noah Villeneuve (previously bar manager of Bianchis, Bristol), and Hope McPherson, who has extensive experience managing bottle and tap rooms.
The space will allow everyone interested in great-tasting drinks to explore the bar, where mixologists will shake up excellent mindful cocktails, and beer on tap.
In the evenings, guests can book into interactive drinks and cocktail masterclasses, whilst members of the hospitality trade can also visit for training and advice on the right drinks for their venues, benefiting from the Club Soda experts’ unrivaled experience.
The Tasting Room also has space for meetings, training and masterclasses.
The new home of mindful drinking in the UK builds on the incredible success of the social movement’s eight highly successful years, ten festivals and hugely successful pop-up shop – the Alcohol-Free Off-Licence – which earlier this year extended its tenure multiple times to fulfill unprecedented customer demand.
In the coming weeks, Club Soda will launch an online shop, offering nationwide delivery options, extending its reach across the country. The Tasting Room will also play host to a number of events, including An Evening with Adrian Chiles, Christmas cocktail making, and an Alcohol-Free Wine Masterclass with Christine Parkinson.
Club Soda founder Laura Willoughby MBE, said, “Establishing an HQ for Low & No drinks in the UK is a big moment. We can’t wait to showcase the incredible range available whilst we help educate and encourage even more people to drink mindfully and live well.
'The success of the Club Soda Alcohol-Free Off-Licence pop-up showed the enormous demand for drinks in this space. We’re beyond excited to have a dedicated, permanent location for our community to explore and, most importantly, flourish.”