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Ocado launches B2B supplier offering & rolls out new insights product

Ocado Retail, the world’s largest dedicated online grocery retailer, has launched a new B2B supplier offering, Beet by Ocado.

Built using Tableau, the analytics platform for Salesforce, Beet by Ocado’s new insights product, ‘Beet Insight’, will offer suppliers a market-leading insights proposition to help them drive sales and increase revenue on Ocado.

Beet Insight will provide the deepest and broadest customer shopping insights available in the UK, replacing Crunch, Ocado’s previous insights service. As a result of the Tableau functionality, suppliers will be able to generate deep insights into Ocado shoppers and the ecommerce market.

The new product allows access to six new modules: Performance, Promotions, Customer Behaviour, Operations, Web Analytics and Zoom by Ocado (Ocado’s rapid delivery service).

Utilising this in-house data, suppliers will have access to the same rich customer insights as Ocado’s Buying team. This helps facilitate smoother collaboration between Ocado and its suppliers, implementing insight learnings across promotions and range.

The development has taken just six months to build, a direct result of supplier feedback and Tableau’s development capabilities. Beet Insight further supports suppliers with driving efficiency, growth and exceeding customer expectations when it comes to weekly reporting and strategic investment decisions: on average, Ocado suppliers that have used these insights previously have grown 4% more than their competitors.

The launch of Beet Insight will deliver market-leading data and insight services to suppliers, in turn enhancing the outstanding service our customers receive.

Jack Johnson, Head of Supplier Services, commented,“Our market-leading customer data has long been the heartbeat of our business, allowing us to react to trends in real time and make impactful, data-driven decisions.

'We are delighted to be launching Beet Insight, the first product under our new Beet by Ocado supplier offering, providing our suppliers with access to rich customer insights.

'With Tableau’s best in class visualisation capabilities, together with our market-leading insights, we empower suppliers to quickly identify opportunities to grow their brands and optimise their strategy on Ocado to maximise their commercial performance.”