Europe’s premier serviced apartments group, Staycity has become the latest hospitality provider to join an eCommerce platform that enables guests to buy the products they experience during their stay – partnering them with a variety of renowned brands to boost incremental revenue at a time when the industry is feeling the cost-of-living squeeze.
The Dublin-based aparthotel group, which operates more than 5,000 apartments across properties in Birmingham, Edinburgh, Liverpool, London, Manchester and York, in addition to sites in France, Germany, Ireland and Italy, has signed up to LiBi – connecting it with a network of consumer lifestyle brands that guests can buy at the click of a button.
Standing for ‘Love it, Buy It’, LiBi is a new offering seeking to provide a fresh retail environment that reflects the changing face of shopping.
It will use QR code access to enable guests staying in a Staycity aparthotel or Wilde aparthotel to purchase items varying from mattresses and beds to art and design, food and drink to consumer tech, and even sports and wellbeing items, by simply scanning the corresponding code – allowing the business to earn incremental income with every transaction.
All commercial transactions flow through LiBi’s drop-ship home delivery model, meaning hotels won’t need to hold any stock – the items will be delivered directly to the guests’ home. Hospitality venues can showcase which items are shoppable within its venue through various touchpoints. Whether it be QR codes at reception, in the room or next to an item that can be bought, guests will be able to seamlessly scan and buy throughout their stay.
LiBi co-founder, Suzanne Mahoney, said: “We’re delighted to add an internationally renowned brand such as Staycity to our collection of growing aparthotels, coastal and urban hotels, AirBnb locations, and glamping and wedding venues.
'This is a major milestone for LiBi, having just reached our one-year anniversary. We now have our QR codes serving a combined total of over 3,000 rooms covering a variety of luxury venues in the Lake District, Manchester, Peak District, Wiltshire, London, Cornwall, Birmingham, York, and Edinburgh.
'Guests at these locations can now buy items that they like in their hotel room, their lodge or cabin, something they’ve spotted while they’re eating or drinking or visiting the spa, or something that’s caught their eye whilst listening to music or practising yoga.”