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Cawston Press launches litre Pressed Juices for on-trade & foodservice

Experts in pressed juice, Cawston Press has launched a new 1 litre range of Pressed Juices, designed specifically for the on-trade and food service.

With 48% of consumers typically spending more on higher quality drinks on premise, these carefully considered variants allow for perfect mixing, along with great tasting pure juices. The 1 litre range will be available to on-trade and foodservice stockists to purchase across key national and regional wholesalers in the UK.

Made from 100% pressed juices and purees, never from concentrate, the vegan range contains five SKUs, including flavours Crisp Cranberry, Zesty Orange, Terrific Tomato, Sweet Pineapple and Cloudy Apple, with Pink Grapefruit soon to join the range in February.

Due to a gentle pasteurisation process, the juices hold a 15-month shelf life whilst still matching the quality expected from chilled, not from concentrate juices. The long shelf life offers the convenience of ambient storage, whilst reducing wastage at both a retailer and consumer level. The 1 litre Pressed Juices are also available in cases of 8 rather than 6, providing greater convenience for storage.

Head of Taste, Micah Carr-Hill stated, ‘Consumers are continuously seeking quality when it comes to their choice of drink, which is exactly what we aim to offer with Cawston Press. Premium juices, as delicious on their own as they are as mixers.

'We use honest ingredients, with real flavour, something we believe is currently scarce amongst existing juice mixers within the on-trade.’

The pressed juices are served in 1 litre SIG cartons, made from 100% recyclable material. Packs also contain classic mocktail and cocktail recipes from the Cawston Cosmo to a Bloody Mary, helping inspire bartenders to craft their cocktails or mocktails, the Cawston way.

Containing no concentrates, no added sugar, no colourings and no artificial sweeteners, Cawston Press is completely transparent about how its drinks are made. The brand harvests the best, real ingredients of all shapes and sizes when they are bursting with flavour.

What makes Cawston Press different is that the drinks are made from pressed fruit and not from concentrate. Nothing unnecessarily added. The inherent sweetness of Cawston Press juice is from pressed juice, nothing else.