60% of Brits to buy English sparkling wine this festive season
A new survey commissioned by Gusbourne has revealed that over 60% of Britain's will be purchasing English sparkling wine across the Christmas period, signalling a boost for home grown wines. Charlie Holland, CEO and Chief Winemaker at Gusbourne, said, “it’s really exciting to hear that more and more people will be enjoying English wine this Christmas and we’re looking forward to injecting some extra sparkle into our customers' festive season this year.” While unwrapping the presents the majority prefer a cup of tea with the drinks starting to flow for lunch. 22% of people pick Prosecco for the traditional toast and, for the first time in over 70 years, will be toasting the new King. Bubbles are the go to choice for a festive reveller too with 50% of the drinks in the top 10 beverages being carbonated with 1 in 10 people saying English sparkling wine is their go to drink this Christmas. Simon Thorpe MW and CEO of Wine GB said, '2022 is looking to be a fantastic year for wine production in GB. Increasingly, wines from Britain are proving to be on a quality level with the rest of the world illustrated by the unprecedented success in international competitions and the very high standards shown in our own annual Wine GB Awards. 'We are delighted that so many people surveyed will be drinking English sparkling wine this Christmas and it shows consumers are growing in confidence to choose our wines for their celebrations.' (source: https://www.gusbourne.com/)
12/Dec/2022 10:52
TrendsFood & Drink MFR