Naked Wines has appointed Jan-Hendrik Mohr as a non-executive director, with the role effective immediately.

In his most recent position, he was CEO of CHAPTERS Group and oversaw JMX Capital, an investment partner in Naked Wines since 2016.

Mohr also served as chairman of Software Circle plc from 2016 to 2024, guiding the company through a period of strategic transition.

Non-Executive Chair of Naked Wines, Jack Pailing, said: “I’m delighted to welcome Jan to the Board. As we move forward with our New Strategic Plan and continue to release significant amounts of capital, his creative thinking, insight, and experience will be extremely valuable in ensuring that we allocate that capital in a way that maximises intrinsic value per share.

Additionally, the company revealed that David Atchison will join as a board advisor. He previously held positions at digital marketing firm Engen and served in executive roles at Zulily.

Atchison will oversee Naked Wines’ marketing strategy and drive its growth initiatives.

Pailing added: “I’m also delighted to welcome Dave to the company in an important advisory role. His experience and knowledge of marketing and analytics will no doubt be critical to how we navigate the challenging post-Covid DTC acquisition environment and continue to recalibrate our marketing spend, as discussed at our New Strategic Plan event on 27 March 2025.”