TGI Friday’s has launched the UK’s first virtual dining experience allowing customers to be virtually transported to Lapland whilst enjoying their food.
Launched as part of this years festive period, the 360-degree experience transports guests wearing the technology to a snow-covered Lapland for 90 second where guests can then take the reins of a dog sled pulled by ten huskies as it weaves through the Lapland scenery.
TGI Fridays created the experience after carrying out research on what Brits look forward to the most about Christmas. The research therefore concluded that dog sledding was the most popular Christmas activity Brits wanted to be a part of. It further showed that Lapland is the Christmas destination of choice.
Rachel McDowell, Marketing Manager, TGI Fridays UK said: “We always pull out all the stops for Christmas at Fridays, like our UK-first mistletoe drone last year. We thought long and hard about how to top that this year for guests as part of our Jingle Effect campaign and we couldn’t think of a better way of doing that than making people’s Christmas dreams come true virtually at Fridays.
“The experience, powered by cutting-edge Oculus technology, is truly incredible, giving guests 100% freedom of vision to explore the stunning, magical snow-scape – and they can even enjoy our new Christmas menu as they do it! It will undoubtedly be the talking point of any Christmas party at Fridays – we hope guests have as much fun experiencing it as we did creating it!”
The experience has already been piloted at TGI Friday’s Westfield Stratford in London and is set to make further visits at selected restaurants across the country throughout December.