Sadler’s Wells Events has launched a new enhanced hospitality package exclusively for the corporate market after an 18% year-on-year increase in revenue generated from show packages at the venue.
The new corporate hospitality packages were developed in response to a demand for a high-end hospitality offering. The packages include exclusive hire of the venue’s Pina Bausch Room with a champagne reception, bowl food catering and canapés along with tickets to a choice of a range of shows on offer at the leading UK dance theatre.
As a result of customer demand, the venue will also be launching a new ‘Supper at Sadler’s’ dining experience as an enhancement on last year’s pop-up restaurant, giving patrons and corporate groups the opportunity to enjoy a restaurant experience within the theatre site after each show.
Sadler’s Wells Events Executive, Kelly McGibney said, “It’s really great to see such an increase in the revenue generated from hospitality events here. We’ve also seen an increase in enquiries for client hospitality events during the festive period and we’re noticing a trend that buyers are keen to tie in our show packages at the end of a day of conferences or meetings.”