Frozen food chain, Iceland is looking to expand its chain with 25 new food warehouse shops a year, as it vows to take on rival discounters Aldi and Lidl.
The group already has 12 food warehouse outlets in out-of-town retail parks.
The food warehouse concept was a cross between a cash-and-carry and the established Iceland format.
It is aimed at families who want to stock up on frozen food with infrequent, large shops, and offers luxury ranges alongside budget buys.