Snacking at the cinema is half the fun of the flicks and while popcorn and hotdogs still remain one of the biggest drives for cinemagoers, Empire Cinemas is today announcing the launch of Graze in all eighteen of its cinemas across the UK.
Empire Cinemas is the first national cinema company Graze has partnered with. This partnership has come about through a want to offer cinemagoers the choice of healthier snacking options, combined with portion control.
All twelve graze snack packs – including the delicious Salted Fudge & Peanut Cookie, Lemon Drizzle Flapjack and Natural Energy Nuts – are now available at all Empire Cinemas. The taste experts at graze combine wholesome ingredients, taste expertise and new ideas to ensure the healthier option needn’t be the boring one.
Frances Duffy, Wholesale Account Manager at Graze, saidm 'Graze are really excited to be partnering with Empire Cinemas to bring healthier snacking options to the big screen. In an area traditionally dominated by confectionery and chocolate, Graze is making good exciting with our range of healthier snacks. We know that consumers want to have a balanced choice when it comes to snacking, and our range of perfectly portioned punnets allow the cinema-goer to choose between sweet and savoury, a healthier choice or a more indulgent choice.'
Gordon MacDonald, Retail Manager of Empire Cinemas, said, “Empire Cinemas prides itself on providing an extensive and high quality food offering, and the addition of Graze to our cinemas extends this offering even further. While treating oneself to popcorn and sweet treats is part of the cinema experience, we are pleased to offer our customers the choice of a healthier snacking option.”