Starwood Hotels & Resorts launch W Hotels brand in Scotland

Starwood Hotels & Resorts is to debut the iconic, luxury W Hotels brand in Scotland with W Edinburgh.

Opening in 2021 and set to reinvigorate the city’s traditional hospitality scene, the hotel will be part of TH Real Estate’s Edinburgh St James scheme, which is set to complete in 2020.

Designed by award-winning architecture and interior design practice Jestico + Whiles, in conjunction with Allan Murray Architects, the 12-story building will feature a unique façade crafted from a winding steel ‘ribbon’.

W Edinburgh will form the centerpiece of the 1.7 million sq ft development, which will incorporate a vibrant blend of retail, entertainment, leisure and residential apartments, further reinforcing the city’s reputation as a booming cosmopolitan capital.

The W brand was launched in England on the corner of London's Wardour Street and Leicester Square.