The privately-owned bar, restaurant and pub company, ETM Group, has appointed Sam Bourke as its new Marketing Director as it continues to strengthen its senior team.
Bourke will start with the group on 19 December and be responsible for driving concept innovation to support ETM’s accelerated expansion plans. The role will see her create and implement a marketing strategy that drives awareness, secures market position and increases sales across the 12-strong group. Bourke will also ensure there is an engaging customer experience through innovative marketing strategies, campaigns and loyalty programmes.
ETM Group Founder, Tom Martin commented, “Sam will be instrumental in driving the business forward across a number of functions including marketing, digital and new business development. Her strong background in retail, loyalty and hospitality brings additional skills to the management team. Our ethos is to always put the customer first and Sam’s experience in consumer engagement will be invaluable in reinforcing this and developing it further.”
Sam Bourke said, “I’m thrilled to be working with ETM as it enters its next phase of growth. The group is highly respected in the hospitality sector and has a great culture and reputation for forward-thinking. I look forward to helping ETM innovate further and being part of its continued success”.
Bourke has a wealth of marketing experience working with hospitality and retail brands. She joins ETM Group from The Restaurant Group where, as Marketing Director, she spent two years cultivating award-winning digital innovation, data strategy and CRM.
Bourke’s marketing career also spans loyalty and retail. As Senior Customer Marketing Manager for Nectar UK, she was responsible for collaborating with major high street retailers to successfully relaunch Nectar Rewards. Retail experience includes driving the marketing and PR for Bluewater and O’Briens, Ireland’s largest premium wine retailer.
The ETM portfolio includes the recently opened Aviary, ETM’s first ever rooftop bar and restaurant and Burdock, both located in Montcalm Royal London House on the City’s Finsbury Square. Early 2017 will see the launch of Greenwood, an 11,000 square foot pub and restaurant in the Nova development in Victoria.