Waitrose has released a trade update for week ending Saturday 4 February 2017 from development director Nigel Keen.
The start of the Six Nations rugby on Saturday and the Super Bowl on Sunday helped drive sales of the group's beer range up by 5%, the 'ready to drink' cans by 24% and its range of drinks mixers by 33%.
The Super Bowl in particular drove sales of American and American-style beers. Shoppers also bought more snacks to eat while watching sports - packs of nuts were up by 17%.
Total sales excluding fuel were 1.8% higher than the same week last year. Weather was milder than recently but warming foods such as soups and roasting meats were still popular, up by 15% and 52% respectively.