The UK's second largest supermarket chain, Sainsbury's is currently trialing a new checkout-less system app, which allows customers to pay for groceries using their mobile phone.
The company has begun trialling the new technology at its Euston Station store, where customers can purchase the £3 On the Go meal deal, which consists of a sandwich or salad, side and a drink, with the app.
To pay for their groceries without having to queue at the checkout, shoppers download the app, scan items with their phone as they go around the store, and automatically pay for them online before leaving.
Natalie Dunn, Sainsbury’s head of customer experience, said, “We are always looking for new ways to help our customers live well – and saving customers time is one way we can do so.
“Experimenting with a checkout-free experience is a first for Sainsbury’s and many of our customers, so we are keen to understand how we can take the concept and develop an offering that is genuinely useful for those who shop with us. We are very excited to have taken this first step.”