Carlsberg UK is getting into the festive spirit with its first limited-edition Carlsberg Christmas Brew. The beer will be available exclusively on draught across 29 Northampton pubs, bars and venues and proceeds from sales of the beer will be donated to a local charity, Northamptonshire Community Foundation.
One of Carlsberg UK’s Master Brewers, Jon Elks has carefully crafted the beer locally in Northampton. At 5% ABV, the brew offers a full-bodied taste with a balance of sweetness and bitterness, flavoured with Christmas spices and the rich aroma of orange peel and cinnamon – reminiscent of the festive season.
Carlsberg Christmas Brew will be served in limited edition stemmed glassware carrying a distinctive festive design, which is reminiscent of its Danish heritage, incorporating a Nordic landscape and the brewer’s star from the original Carlsberg brewery gate in Copenhagen.
Liam Newton, vice president marketing at Carlsberg UK, commented, “This is the first time Carlsberg UK has brewed a Carlsberg beer for Christmas. We were inspired by our colleagues in Denmark, where the famous Tuborg Christmas beer, Julebryg, is so popular this time of year. We think beer-drinkers in Northamptonshire deserve a unique brew of their own and our brewers were proud to craft it for them.
“Our purpose within Carlsberg is to brew a better today and tomorrow. Therefore, we are delighted to work with the Northamptonshire Community Foundation and to support the valuable work they do across the local community year-round, and specifically, at Christmas.”
Victoria Miles, DL, CEO of Northamptonshire Community Foundation, said, “We are delighted that Carlsberg UK is supporting the Surviving Winter Appeal. This is an excellent opportunity for the Foundation to continue to raise the profile of those less vulnerable in our county who struggle to keep warm during the cold winter months.”