Chopstix has announced that Max Hilton Jenvey has been promoted to the newly created post of Global Head of Franchise with immediate effect.
With over three decades direct industry experience, Jenvey joined Chopstix in 2015 as chief operating officer when the business operated 24 units.
Over the course of the past two and a half years, and working closely with Chopstix’s founders Sam Elia and Menashe Sadik, Jenvey has been instrumental in re-engineering and developing the accessible Oriental brand. During his tenure, the brand has tripled its outlet count and now operates from 75 locations.
With UK expansion plans securely in place for the next 18 months, the brand is turning its attention overseas, and Sam Elia commented, “Max has played a key role in establishing Chopstix across the UK, both in terms of company owned sites, and also securing and supporting our increasing base of franchise partners.
'As we look to introduce the brand overseas, there is no one better qualified than Max to spearhead our ambitious strategy.”
Menashe Sadik noted, “Max is to be credited for the vital role he has played in the UK growth of the Chopstix brand. Over the course of the past year, however, he has been actively working with us on our international strategy and has already generated an enormous amount of interest from international operators.
'We are delighted that he has accepted what is a crucial new role within the business and have no doubt he will assist us in achieving our international ambitions.”
Max Hilton Jenvey added, “As a brand, Chopstix has come an immensely long way in a relatively short time, because it is a well-organised and managed business with a clearly defined long term strategy.
'Developing the brand internationally has always been an objective, so now that Chopstix is thriving in the UK, the time is right to embark upon the next phase of our growth. Given the undoubted global appeal of Oriental food, we hope to be announcing new relationships with international partners for Chopstix in the near future.”
Details of further appointments at Chopstix will be announced early in 2018.