Aussie brewing expertise joins the best of British as renowned London restaurant and bar group ETM partners with Australian craft beer brand Little Creatures.
Bringing the city’s drinkers a taste of Australia’s west coast, the new addition to the taps and fridges across the ETM estate including The Jugged Hare in Shoreditch, Aviary rooftop bar, and the iconic Botanist on Sloane Square has already proved so popular that the group is having to ship more in to meet demand.
In addition to stocking Little Creatures Pale Ale, Little Creatures will collaborate with ETM on a series of events later in the year including masterclasses, tastings and beer and food matching.
ETM Group Co-Founder Ed Martin said, “We are delighted to be working with Little Creatures – the company is founded on many of the same principles of ETM – a commitment to doing things a little differently and sourcing the highest quality ingredients whilst maintaining a distinctive, individual and inclusive culture. The initial sales have proved there’s definitely a thirst for the brand amongst our customers.”
John Hadingham, Sales Manager for Little Creatures, added, ‘“We have long admired ETM and have watched the group’s portfolio grow to an impressive collection of pubs, restaurants and bars. It’s a genuinely good fit – two businesses run from other sides of the globe coming together with the same philosophy of providing unique and engaging products for our customers. We’re delighted our signature pale ale is proving such a hit.”