Bedfordshire conference venue and hotel, Wyboston Lakes Resort has strengthened its sales force with the appointment of Samantha Martin as Business Development Manager.
In her new position, Martin is tasked with developing and strengthening relationships with agents to raise awareness of the venue and further increase event bookings.
Martin arrives at Wyboston Lakes Resort with over 14 years of experience in the events industry, 11 years specifically in the meetings and conference sector.
In her previous role at Yarnfield Park Training and Conference Centre, Samantha increased business obtained from agencies by 72 per cent and secured multi-year events for the venues’ top 8 Association Industry clients. In addition, Samantha led the Event Sales and Conferencing Team to record revenues, supported by exceptional customer feedback.
Martin joins Wyboston Lakes Resort as work is underway on a £3m transformation of its conference facilities, including the expansion of its main conference room to accommodate 400 delegates.
Martin said, “I am very excited to be joining the team at Wyboston Lakes Resort during a period of growth and investment which will see the new Woodlands Events Centre being launched to the market in the next few months. I am looking forward to working with the agency sector specifically to build great relationships for the future and to ensure that the venues excellent reputation within the industry continues to grow as the product evolves.”
Richard Smith, Director of Sales at Wyboston Lakes Resort, said, “Sam brings an in-depth understanding of how to build successful long-term relationships with agencies. Her experience, both at Alton Towers and Yarnfield Park, in securing a diverse range of conferences and training programmes will be invaluable to Wyboston Lakes.”