Whitbread’s contemporary high street steak brand, Bar + Block is set to open four new restaurants, bringing the portfolio up to nine.
The first opening in Aldgate this October is the group’s second in London, with Leamington Spa opening in November and Wimbledon and Reading scheduled for early 2019.
All four sites are located next to existing and new Premier Inn hotels from Whitbread and will follow Bar + Block’s all-day trading format – open for breakfast and brunch through to lunch and dinner. The menu puts the spotlight on high quality steaks in a variety of cuts, hand cut to order, at an accessible price point with the signature ‘Butcher’s Block’ offering limited time only rotating steak specials.
Fresh burgers ground on-site, salads, British classics and a new deconstructed Beef Wellington complete the food offer. The drinks menu features craft beers and ciders, innovative cocktails and a wine list that focuses on robust varietals to complement the menu.
Each will feature contemporary interiors by Harrison Design with the brand’s trademark open kitchen and copper feature bar as well as decorative finishing touches, such as the Bar + Block neon cow and wall calligraphy detailing the brand story.
Chief Marketing Officer of Whitbread Restaurants, Nathalie Pomroy said, “We are delighted to be opening more Bar + Block restaurants as part of our growth strategy. We are in discussions on further locations and believe 2018/19 will be a transformational year for Bar + Block.”