Synergy Grill rebrands to better reflect unique tech

Cambridge-based Synergy Grill has announced a rebrand to Synergy Grill Technology – in order to put a greater emphasis on the revolutionary multi-patented technology within the product.

With the new branding comes a redesigned logo: sleek, strong and simplified, Synergy’s new logo features a distinguishable hallmark inspired by the company’s initials.

This new hallmark will feature on all future grills manufactured by Synergy, as well as on grills that use Synergy Grill Technology such as the Lincat Opus 800 series – the first grills outside of Synergy to use the company’s multi-patented technology thanks to a unique agreement between Synergy Grill and the leading prime cooking provider, Lincat.

Justin Cadbury, Chairman and CEO of Synergy Grill, explained more about the new identity, “The award-winning technology behind Synergy Grill is what truly sets it aside from our competitors, and therefore, it was important that this was reflected within our visual identity.

'The new branding serves to communicate the message that Synergy Grill is so much more than just a grill manufacturer, but also a provider of ground-breaking green grilling technology.”

Since being formed from Cadbury’s vision for a great grilled food, cooked in sustainable way back in 2001, Synergy Grill has revolutionised the foodservice sector with a comprehensive range of quality grills which boast better food quality in tandem with low energy usage. This combination of better food using less energy is achieved by Synergy Grill’s unique patented gas burner system, in which the new branding so proudly champions.

Synergy Grill’s innovative, patented technology atomises any fat produced during grilling process. As the fat atomises, any moisture that comes from the food also turns into steam which gently penetrates back into the food to ensure a perfect texture and taste.

This atomisation also completely eradicates the need for a fat tray, and therefore, removes the historically strenuous task of cleaning, along with the environmentally damaging disposal of waste fat.

Proprietors can cut gas bills by over half with Synergy Grill Technology. In fact, the average customer saves 59% on their gas usage thanks to Synergy Grill’s pioneering patented technology.

At the end of the month, Synergy Grill Technology will also be unveiling a modern new website to fit with the companies new branding.