Crussh Fit Food & Juice Bars is today launching a range of retail products, including vegan and protein-based lines, into 61 Sainsbury’s convenience stores across London, following a successful trial in 10 Sainsbury’s stores since July 2018.
The roll-out is part of the healthy food & juice chain’s on-going strategy to strengthen its convenience and food-to-go offering and expand into areas outside of traditional high street stores.
Crussh also continues to operate its concession site in Sainsbury’s Pimlico, which opened in June 2017, selling their full range of ‘fit food’, freshly made juices & smoothies and organic coffee.
The retail range, which is exclusive to Sainsbury’s, includes a selection of Crussh ‘healthpots’, and wraps, including a number of vegan and protein-based lines.
Highlights of the range:
Tuna & bean healthpot (GF, High in protein, 1/5 a day)
Butter bean & cherry tomato healthpot (GF, Vegan, Low sat fat, 1/5 a day)
Avocado & edamame healthpot (GF, Vegan, Source of protein, 1/5 a day)
Spicy chipotle corn & avocado healthpot (GF, Vegan, Low in sat fat, 1/5 a day)
Glorious greens healthpot (GF, Low in sat fat, 1/5 a day)
Lentil & feta healthpot (GF, Source of protein, 1/5 a day)
Spicy Chipotle Chicken wrap (Source of protein)
Avocado & red pepper wrap (Vegan, 1/5 a day)
Shane Kavanagh, CEO of Crussh commented, “We have worked with Sainsbury’s since 2017, and we are delighted to be strengthening our relationship by launching our range across convenience stores throughout London.
'We’re thrilled that our customers will now be able to buy our ‘fit food’ in 61 Sainsbury’s stores, giving us a great opportunity to introduce our food to new customers whilst hopefully adding something new to the Sainsbury’s food to go range.”
Founded in 1998 on Cornhill in London, Crussh Fit Food & Juice Bars is London’s original juice, smoothie and healthy fast food retailer.
Now with 35 stores across London, Crussh continues to be a constant innovator and leader in healthy eating and is known for its green juices, smoothies and signature healthpots. All raw fruit & vegetable juices are freshly pressed, smoothies are blended-to-order, and their extensive range of ‘fit food’ is handmade every day in Crussh’s own kitchen.