Hotel Indigo debuts in Stratford-upon-Avon

IHG's Hotel Indigo - Stratford upon Avon, has opened, marking the brand’s debut in the heart of the historic market town.

The hotel offers 93 stylish bedrooms with three striking room designs, which are inspired by the Bard and reflect Stratford’s history, which stretches back to medieval times:
- The Tudor Rooms display the tradition of the 16th century building and offer a path to the past, with views of Shakespeare’s New Place, his residential home in later life.
- The Georgian Townhouse is inspired by Shakespeare’s Theatre, the rooms combine a touch of luxury with homely charm.
- The Contemporary Rooms in the new wing offer a sophisticated and elegant design drawing from its more recent 20th century past.

All guest rooms are fitted with Nespresso coffee machines, a 40-inch flat screen TV and IHG Connect, IHG’s seamless internet experience for guests - making it the perfect choice for weekend getaways. With Hypnos beds installed in each room, guests are promised a luxurious and comfortable night’s sleep.

The hotel features a restaurant and bar, The Woodsman, headed by Executive Chef Mike Robinson, co-owner of the Michelin-starred Harwood Arms in Fulham, whose passion for British produce and sustainable wild food is well renowned. Bringing his core ‘field to fork’ philosophy to Stratford-upon-Avon, The Woodsman delivers an exceptional dining experience with a focus on sustainability, seasonality and locally-sourced produce.

A large wood-fired oven and charcoal grill will form the focal point of the restaurant, where guests can watch chefs as they prepare the finest British deer, wild boar, beef and Hebridean lamb; all raised on farms with the highest standards of husbandry.

The restaurant also has a 30-cover Feasting Room that serves as a breakfast room by day, and by night transforms into a private dining room. In addition, the local ales and fantastic wine will make The Woodsman a great destination to eat and drink in Stratford-upon-Avon.

Also, there is a tea room, The Falcon Tea Room - the name a deliberate nod to the building’s past, as the renowned Falcon Hotel. By night, the space is transformed into a cocktail bar.

In the warmer months, guests will be able to enjoy a beautiful private walled garden filled with herbs and the undercover outside BBQ area.

Carl Davies-Phillips, General Manager, said, “We are excited to have officially opened the doors to Hotel Indigo – Stratford Upon Avon. The hotel is a prime example of how Hotel Indigo brings the outside in; drawing on the local neighbourhood to inspire every aspect of each hotel, from intriguing design to locally inspired menus.

'From the restaurant onsite to the exclusive private garden, the hotel is a great place for locals to gather with friends and family. We look forward to welcoming many guests to enjoy Stratford upon Avon, Shakespeare’s home town.”

Karan Khanna, Managing Director, UK&I, IHG,commented, “The UK is a popular leisure destination with both domestic and international travellers, and has some of the world’s most popular sites steeped in heritage and quintessential British culture, Stratford upon Avon being one of them.

'The Hotel Indigo brand fits perfectly with the unique feel of this historic town. This hotel is the perfect example of how the brand helps to tell the local neighbourhood story and serve both locals and hotel guests.

'The strong growth of openings and pipeline of our Hotel Indigo brand globally reflects the opportunity across the boutique hotel sector, which is among the fastest growing in the industry. We have seen a huge appetite for unique, design-led hotels in key neighbourhoods and we are we are excited to welcome guests from around the world to Hotel Indigo – Stratford upon Avon.”

There are currently 103 Hotel Indigo properties open globally with another 99 in the pipeline, including Japan’s first Hotel Indigo, Hotel Indigo® Hakone Gora due to open later this year. In Europe alone, there are 31 hotels opened in key neighbourhoods with a further 18 due to open in the next 3-5 years. Recently, IHG opened the highly anticipated Hotel Indigo® Venice – Saint’Elena, the first IHG branded property on the island of Venice.