Brothers becomes fastest growing on-trade cider brand

Trailblazers of fruit cider, Brothers is now the fastest growing packaged cider brand in the On-Trade by both volume and value as consumer demand for exciting, premium cider surges.

The announcement follows a successful 12-month period for the brand, which includes the recent launch of two new variants; Parma Violet and Strawberries & Cream. Year-on-year volume growth in the On Trade is +102%, driven by new listings across independent pubs and national operators, including Greene King and Punch.

Nicola Randall, Senior Marketing Manager, commented, “The demand for fruit cider has soared in recent years, with Millennials and Gen Z consumers seeking new and exciting flavours.

'Brothers is on an incredibly exciting journey and the addition of new variants Parma Violet and Strawberries & Cream, as well as a new campaign to be introduced later this year, will continue our evolution as trailblazers of fruit cider.”

Marc Charles, Commercial Director, said, “Our growing number of UK stockists shows the demand for new, interesting flavours within the category, whilst demonstrating how Brothers is at the forefront of innovation.

'Growth is just as fast in our 20+ international markets as we strive to build Brothers into a leading global cider brand. We are extending our reach in Asia (particularly China, Thailand and Singapore) and many European markets and planning to enter several new markets in 2020.

'We will keep researching, listening and pushing the boundaries to produce delicious ciders for our customers and look forward to continued success.”

An English, premium cider, Brothers variants are available to operators in 330ml and 500ml bottles and 330ml and 440ml cans.