Ginsters has partnered with the UK’s number one meat-free pioneer, Quorn, to launch the all-new, co-branded, Ginsters Vegan Quorn Pasty – now available in-store nationwide.
Developed in Cornwall by Ginsters’ expert chefs, the Vegan Quorn Pasty adapts the brand’s signature ‘Cornish Pasty’, containing only 100% vegan ingredients.
The pasty combines marinated Quorn Pieces with locally sourced potato, onion and swede, encased in light puff pastry – boasting the Ginsters distinctive flavour.
With vegan and flexitarian lifestyles now commonplace with 62% of the UK population reducing their intake of meat, the launch sees Ginsters expand its meat-free offering. Its award-winning Moroccan Vegetable Pasty was also relaunched as vegan-friendly in May this year.
Kieran Hemsworth, Managing Director at Ginsters, said, “Across savoury pastry, vegetarian products are driving category growth as consumers swap at least one meal each week for a meat-free alternative.
'We want to work with retailers and partners to offer more variety and embrace the plant-based surge.
'The Ginsters Vegan Quorn Pasty is a flexible meal-in-one, for lunch or dinner; deep-filled with the distinctive Ginsters taste and Quorn Pieces.”