Premier Inn to serve up free breakfast for armed forces

Premier Inn, the UK’s biggest hotel company, is offering a free breakfast to uniformed military personnel and veterans who are guests of the hotel this Remembrance Day (Sunday, November 10).

The offer is exclusive to Premier Inn forces’ heroes who are staying overnight in any one the of the chain’s 800 hotels, on Saturday, November 09, ahead of the commemoration.

To redeem the offer, personnel who are staying as guests of the hotel company must simply be identifiable to breakfast hosts through their uniforms, or in the case of veterans, their medals.

To mark Remembrance Day, Premier Inn owner Whitbread is also revealing that part of its restaurants’ business has collaborated with Blue Light Card to provide a 25 per cent discount off food ordered from the main restaurant menu for those who work for the Armed Forces. Blue Light Card holders can take advantage of the deal in scores of Whitbread restaurants nationwide, including Beefeater, Brewers Fayre, Table Table, and Cookhouse and Pub. Those who hold a Defence Discount Service Card (DDSC) can also get 25% off.

Professions eligible for a Blue Light Card include but are not limited to, doctors, nurses, police, St John Ambulance, mountain rescue and fire service personnel.

Simon Jones, Managing Director of Premier Inn and Restaurants UK, said, “The UK’s Armed Forces do us proud on a daily basis, so we are delighted to treat forces’ heroes’ guests to a free breakfast this Remembrance Sunday as a small token of our appreciation.

'We are also thrilled to reveal our new partnership with Blue Light Card – meaning those in the Armed Forces, alongside a host of other people who dedicate their lives to helping others, can tuck into a hearty discount at selected restaurants’ up and down the country all year round”.

To redeem the offer, members of Blue Light Card or Defence Discount Service simply need to present their membership card to the server prior to ordering and prior to requesting the bill at participating sites. Only one card per party is required with a minimum purchase of one main meal from the main restaurant menu.

Whitbread’s commitment to the Armed Forces is part of its Force for Good programme. The company also recently announced a new Armed Forces’ recruitment scheme to help veterans get back into work and to make it easier for spouses and partners of serving personnel to find jobs.