Nescafé launches online coffee-to-go hub to help customers drive sales

Nestle brand, Nescafé has launched a new online coffee-to-go hub as a one stop shop destination to help coffee-to-go customers grow their hot drinks trade and maximise their sales from coffee.

The hub, live from today, promises all the latest coffee market trends, advice and tips for success, plus access to a ‘click n deliver’ online ordering service. And bringing together the entire coffee-to-go range in one place, from the entry level Nescafé &Go simple coffee machine and the new Nescafé Mini Bean to Cup Coffee Machine with whole beans, to the Nescafé Azera To Go roasted Arabica coffee beans & fresh milk solution.

Charlotte Smith, Category Manager - Coffee-to-Go, Nestlé Professional, said, “As a nation, our love of coffee has reached new levels. Three in four Brits now drink at least one cup of coffee out-of-home a week1, meaning coffee and convenience have never been more important.

'Our on-the-go hub has been designed to help business operators maximise the profit potential from coffee and to welcome customers in store with the rich aroma of freshly ground coffee beans.

“The hub will help time conscious operators with a one stop shop to stock up. We’ve got all the essential coffee products in one place and available for free ‘click n deliver’. Our aim is to help the operator by giving them all the tools they need at their fingertips so they can focus on driving sales and engaging with customers.”

As well as access to a coffee community, and sales boosting hints, tips and market advice members will benefit from a tailored CRM plan, exclusive offers and unique coffee bundle deals as well as receiving timely replenishment reminders for repeat stock ordering.

Plus, members can also order free branded point of sale display for both the Nescafé &Go and Nescafé Mini Bean to Cup Coffee Machine to drive customer awareness and sales.

As an opening deal, members can benefit from 2 x 600 cup bundle worth £2,400 when purchasing a qualifying Nescafé Mini Bean to Cup Coffee Machine. This new machine, with visible whole bean hopper, promises a coffee-shop style experience with the authentic richness and aroma of a fresh whole bean to cup solution.

From espresso and Americano, to lattes, cappuccinos and delicious hot chocolate, all product items can be purchased via the hub shop and delivered direct.

The Nescafé coffee-to-go hub is free to join at www.coffeetogo.co.uk.