JJ to launch Fish & Chips with a View Guide to celebrate staycations

JJ Foodservice is calling on fish and chip shops with a fantastic view to get in touch to be included in an exclusive directory, Fish and Chips with a View, targeting the staycation market.

“The pandemic has forced many people to abandon their overseas holidays and enjoy a staycation this year,” said JJ’s Chief Product Officer, Sezer Ozkul. This trend is set to continue in 2021, with 71% of Brits saying they are planning a staycation.

Ozkul added, “What better way to top off your British holiday plans than with a traditionally British fish and chips! We want to make it easy for people to find the best places.”

JJ is partnering with Women in Fish and Chips, and the Real Food Café in Tyndrum to develop the directory with a target of 50% female-owned or managed shops.

The Real Food Café is based in the stunning Loch Lomond and Trossachs National Park in Scotland. When reopening after the first lockdown, Director Sarah Heward created a local beauty-spot guide for takeaway customers, which became a quick hit.

“There is no shortage of fantastic fish and chip shops that have their own lovely views or cityscapes,” said Heward. “We want re-create the concept on a bigger scale.”

“Based on the great work JJ Foodservice has done to promote shops through Women in Fish and Chips, I felt it would be the perfect collaboration to launch a nationwide search to create the ultimate Guide to Fish and Chip shops with a View.'

Ozkul finished, “It’s the perfect way to celebrate staycations while promoting fish and chips.”