London-based chain, Healthy Retail Ltd, trading as Pure, has reportedly secured £3m from the Coronavirus Business Interruption Loan Scheme (CBILS) with Lloyds Bank, shoring it up against the effects of the pandemic.
The group launched a company voluntary arrangement (CVA) in September, and entered into the agreement on 7 October with its creditors - this has linked the majority of rent costs to sales over a two-year period.
Pure's 22 sites were temporarily closed on 23 March and it started a phased reopening in July. By September, 20 outlets were open but turnover stood at only 30% of that before the pandemic.
Pure serves up fast breakfast, lunch, coffee and dinner with an option to eat-in (when tiers allow), takeaway or through online ordering. There are wellbeing boxes, deli pots, toasties, soups, and salads.
For drinks, there are juices and smoothies, freshly made and bottled in store every day, and a range of coffees, teas, chai latte and hot chocolate.