Football fans made over 1 million orders on Just Eat on Saturday evening as England skillfully eased past Ukraine to reach the historic semi-finals last weekend.
The most popular time for orders was 7pm, as fans settled down to enjoy their takeaway ahead of the match. 2,500 orders were made every minute during this peak period, a figure which Just Eat expects to be matched on Wednesday as England face Denmark.
With England on track to face Italy in the final should they triumph against Spain in the other semi-final, pizza was the second most popular cuisine on Saturday night. Burgers took the top spot, as fans made the most of the variety of top brands available through Just Eat. Chinese, Indian and chicken made up the rest of the top five. The North West drove the most orders, followed by London and the North East.
Matt Bushby, UK Marketing Director at Just Eat, said, “Food is an essential part of the match day experience as the nation cheers England on from their sofas. The demand for food delivery over the tournament has been huge. We can’t say for certain whether or not it’s coming home, but one thing we do know is that win, lose or draw, millions of football fans will be enjoying their favourite food, delivered by Just Eat, as we ready ourselves for England’s biggest game yet.“