Roadchef unveils new outdoor eateries to cater for surge in demand

Roadchef, the UK’s leading motorway service area (MSA) provider, has expanded its outdoor catering options with the addition of new open-air food huts at sites across its estate to accommodate the high volume of road users anticipated this summer.

With alfresco dining growing in popularity since the start of the COVID pandemic, the new food huts are set to be a welcome addition to the motorway as footfall surges and consumers seek attractive food-to-go offerings.

Visitors to 11 of Roadchef’s service areas up and down the country will be able to enjoy a range of meal options, including authentic Cornish pasties and savoury treats from Phat Pasty, fast fresh noodles from Chozen Noodle, New York Bakery Bagels as well as popular Krispy Kreme doughnuts from Garden Square Deli.

Catering for all ages and dietary requirements, the food huts are aimed at providing visitors with convenient and filling treats as they enjoy a welcome rest from travelling.

Howard Lockwood, Catering & Brand Development Director at Roadchef, commented, “We’re anticipating a busy summer ahead as travellers take to the roads and visitor numbers increase.

'Our new food huts provide even more options for those looking for a tasty treat to enjoy as they stop and de-stress at one of our regional sites or if they just need a grab-and-go option on the way to their staycation.

'Visitors can enjoy our outdoor spaces, whether they are travelling on their own for business or on a day out with family and friends

“From a business point of view, it is also interesting to see how these outlets perform and which are the most appealing to our customers. Feedback will be extremely useful to us in helping to inform potential new offerings within the main site building in the future.”

With footfall over the last few months significantly up on the same period last year, visitor numbers have surged during the late July to August period as the hospitality sector gains momentum and domestic travel rises.

The food huts, installed by Liverpool-based street food and catering equipment supplier, Big Kahuna, are live at Roadchef sites across the UK and will stay until September 2021, catering for the core summer period.

They will be in addition to popular indoor eateries already at many leading Roadchef outlets, including McDonald’s and Costa.