Campden BRI members identify five challenges food & drink industry needs to tackle

Ultra-processed food, staff retention, recyclability, legislative divergence and HFFS are some of the key challenges facing food and beverage businesses with compliance and adaptation costs according to members of Campden BRI.

These five ‘hot topics’ were identified as major technical and financial challenges by Campden BRI’s Member Interest Groups (MIGs) during their annual Spring and Autumn meetings.

Particular worries were raised about consumer perception of ultra-processed foods, with the focus on the level of processing of products and ingredients being at the potential detriment of focus on the nutritional value of products. Concerns were also raised about the lack of harmonisation between EU and UK, between UK devolved nations, and between EU member states when it comes to packaging requirements (recycled packaging and recyclability of packaging), labelling requirements and recycling infrastructure. MIG members also highlighted concerns about which products will and won’t be affected by The Food Promotion and Placement regulations when they come into force in 2025.

Recruitment and retention were also highlighted along with continuing pressure for food and drink manufacturers to reduce packaging and improve the recyclability and sustainability of the packaging they do use.

Bertrand Emond of Campden BRI said: “MIG members are at the coalface of the food and beverage industry and have identified a range of challenges and concerns that will have major technical and financial effects on the industry in the coming year.”

The 15 MIGs are made up of representatives from Campden BRI member companies and cover everything from microbiology, fermented and alcoholic drinks, and cereals, milling and baking, to sustainability, diet and health, and food service. The MIGs meet twice per year (Spring and Autumn) and provide opportunities to discuss topical industrial issues, meet with industry peers, consider the impact of emerging legislation, select and steer research projects and enjoy early access to research results and the latest insights from industry leaders.

“As well as identify issues, our MIGs are also highly effective in identifying potential solutions and collaborations that can help minimise the effects of these ‘hot topic’ challenges, and in making use of the technical expertise and support that Campden BRI experts can provide our members.”

The concerns of the MIGS can be summarised as follows:

‘Ultra-processed’ definitions and implications
There is no universally agreed or official definition for ultra-processed foods, and there are multiple models for categorising them. The most well-known classification is the NOVA system, which categorises all food products into one of four ‘groups’ – 1. ‘Unprocessed and minimally processed’, 2. ‘Processed culinary ingredients’, 3. ‘Processed’, and 4. ‘Ultra-processed’.

As well as the media scrutiny around this subject, and its influence on consumer perceptions and desires, there is also a concern that the focus on the level of processing of products and ingredients may be at the detriment of a need to remain focussed on the nutritional value of products.
Information from research in this area is continuing to grow, and it will no doubt remain a hot topic for some time to come.

2. Recycling across the UK and EU
One of the objectives within the current Packaging and Packaging Waste Directive (European Parliament and Council Directive 94/62/EC of 20 December 1994 on packaging and packaging waste, which is retained in UK legislation) is the harmonisation of measures concerning management of packaging and packaging waste. There is however a lack of harmonisation between EU and UK, between UK devolved nations, and between EU member states when it comes to packaging requirements, labelling requirements and recycling infrastructure.

On 30th November 2022, the European Commission published Proposal for a Regulation of the European Parliament and of the Council on packaging and packaging waste, amending Regulation (EU) 2019/1020 and Directive (EU) 2019/904, and repealing Directive 94/62/EC.

In terms of addressing harmonisation (across the EU at least), it is a step change that the proposed new legislation is a regulation (as such, it will be mandatory across all EU Member States). As opposed to a directive, where implementing legislation (which can vary between member states in terms of how the requirements of the directive are achieved) needs to be put in place within national legislation.

Key parts of the new regulation (currently expected to be enacted by the end of 2024) are packaging waste reduction targets, reusable packaging and re-use targets, deposit return schemes, restrictions on certain packaging formats, and packaging labelling requirements regarding composition / recyclability / disposal instructions.

3. Recruitment and retention
Recruitment and retention issues, as well as being challenges in themselves, can also create further difficulties in relation to skills and knowledge gaps, as well as challenge the building and maturing of a positive food safety culture within a food business.

In these situations, it is as important as ever to focus on your food safety and quality culture. Food business operators need to nurture a culture in which everyone will ‘do the right thing right’ at all times, even when under pressure: ensuring that food safety and quality are non-negotiable and never compromised.

4. Challenges associated with reduction, recyclability and sustainability of food contact packaging
With pressure still high for food and drink manufacturers to reduce packaging and improve the recyclability and sustainability of the packaging they use, this is inevitably in careful balance with the functions that the packaging needs to deliver. Any changes need to be thought through carefully, and the impact on product quality and waste assessed.

When looking to introduce new or changed packaging, it’s important to consider the impact of any change on the packaging function and integrity, storage requirements, supply chain, stability / robustness, ease of use and handling, shelf-life (of packaging and product), cost and consumer perception.

5. HFSS scores and other nutrient profiling
Currently, food and drink categories affected by The Food (Promotion and Placement) (England) Regulations 2021 are listed in the legislation and include, for example, soft drinks, savoury snacks, confectionery and pizza. However, not every product within each category is affected. Each is rated on an individual product level by a ‘Nutrient Profiling Model’ score, which attributes negative points for calorie density, saturated fat, sugar and sodium, and positive points for protein, fibre, fruit, vegetables and nuts. Foods that score four or more and drinks that score one or more are categorised as HFSS products. The current legislation is only applicable in England, but the other devolved UK nations are in the process of developing their own rules.

The challenge highlighted by the Campden BRI MIGs relates to foods typically considered as 'healthy' achieving a low score, and vice versa.