GLH is to launch a new budget hotel brand called Thistle Express, with the first of ten sites opening in London next year.
Thistle Express will offer modern design, stylish bedrooms, friendly and efficient service, as well as super-fast unlimited free Wi-Fi for everyone, all at great value.
Mike DeNoma, CEO, said, “You can no longer divide the market into travellers who only stay in economy hotels, versus those who stick to four or five star luxury. Thistle Express is a brand that caters for the modern traveller.
'Research told us that fast, free Wi-Fi is not just a luxury for luxury hotel guests, but is an expectation for economy hotel guests too. It’s about offering guests what they want, at that moment in time, for that specific stay.”
GLH’s determination to shake up the hotel industry has already seen it innovate in the four star sector with the limited feature every hotels brand and it is now turning its attention to the economy sector.
Paul Slattery, Director of OTUS & Co a specialist hospitality finance and strategy advisors, said, “Economy lodging accounts for 38% of all branded hotel rooms in the UK having added 70,000 rooms over the past 10 years. Its position will be sustained because its prime markets, domestic and foreign short-stay leisure demand, will continue to be the fastest growing sources of UK hotel demand.”