Starwood launches first mobile keyless entry system

Starwood Hotels & Resorts is celebrating its newest innovation milestone with the launch of SPG Keyless in the UK, the hospitality industry's first mobile, keyless entry system allowing guests to use their smartphone as a key.

Starting today, members of Starwood Preferred Guest, the award-winning loyalty programme from Starwood, can for the first time ever unlock their hotel room door thanks to the SPG App for Apple Watch.

Marrying high-tech and high-touch, the SPG App for Apple Watch is designed to anticipate and respond to the in-the-moment needs of guests from mobile check in, to opening their guest room door, to providing information like the hotel address, room number, confirmation number, and directions and SPG account information with just a glance of the wrist.

Mark Vondrasek, Senior Vice President, Distribution, Loyalty and Partnership Marketing, said, 'We're committed to mobile and digital innovation and are excited to be the first hotel company to let guests check in and open their hotel room door with their Apple Watch,'

'In today's mobile world, people increasingly expect their technology to help them do whatever they need on the spot. Apple Watch allows us to engage with our guests and give them the information they need instantaneously in a simple yet extremely stylish way. '