The Milestone Group, the Sheffield based brand behind Northern England’s largest independent food hall, The Cutlery Works at 14,000 sq ft, has today announced the Q1 results of its recent partnership with Loke - the tailor-made loyalty, ordering and payment app for the hospitality industry.
Loke were responsible for implementing a seamless loyalty and payment app at The Cutlery Works (14 restaurants and 3 bars) to help improve the customer experience and drive brand loyalty. Q1 results have revealed that the app has amassed 12,000 active users, with forecasts suggesting this will increase to around 30,000 users in Q2. Most significantly, average spend has increased by a staggering 53% and revenue by 16%.
According to the UK Gift Card and Voucher Association, as a nation, we throw away £300 million a year in unused gifted redemptions. The Milestone Group App users appear to be bucking this trend.
Of the 12,000 current active app users, all of whom received a pre-loaded £5 credit by way of thank you, 63% of users redeemed their gifts. In the first quarter, a total of 1,870,000 loyalty points were issued to app users to drive that all-important repeat business.
Matt Bigland, Director of The Milestone Group, commented, “Working with Loke has had a phenomenal impact on my business in such a short space of time. What operator wouldn’t be happy with 12,000 new app users, a 53% increase in average spend a 16% rise in revenue?
'Most importantly, the app has seamlessly optimised efficiencies across The Cutlery Works team, helping us to continue providing great customer service. The results speak for themselves, showing that the integration of loyalty and payment technology, such as Loke’s, not only drives results, but also efficiencies and loyalty, without de-valuing our brand.”
Matthew Khoury, CEO, Loke commented, “We’re really proud of the results we’ve achieved for The Milestone Group in just three months. With more customers than ever now increasingly comfortable with technology forming a vital part of their dining experience, operators who choose to take the leap towards digital will ultimately be the ones who reap the rewards.
'The results clearly show that loyalty plays a key role in this journey and it’s vital to us that any rewards increase revenue and footfall for operators.”