This November, The Good Egg to Soho will open for an all-day Jewish restaurant, bakery and bar in Kingly Court, Carnaby.
Dishes will include slow braised Hanukah-style brisket hash packed with caramelized onions, home-fries, Russian dressing & pickles, topped with a fried egg.
Celebrating traditional cooking techniques, the dinner menu will be built around the charcoal-fired Israeli Mangals, a pita oven and the on-site smoker.
The in-house bakery will offer homemade, freshly baked breads and cakes, with the counter stacked with challah, hand-rolled bagels and Oded’s ever-popular babka.
Braham said, “Over the last two years we’ve been on this incredible ride in Stoke Newington, from developing Oded’s age-old family recipes, to our pastrami we’ve spent years tweaking after we first tried it in Montreal, we’ve travelled all over Israel and North America and eaten more Babka than we should really admit to.
'Opening in a bigger home in Kingly Court will allow us to take all of that and then some, and pour it into every corner – I can’t wait.”