Italian Alley has opened at Camden Market, London, offering a new dining concept which showcases five different Italian eateries to form a hub, dedicated to providing modern Italian cuisines.
Situated behind the recently revitalised Triangle district, Italian Alley occupies five restored railway arches. Each arch represents a different region or hero ingredient of Italy, showcasing the flavours, cooking techniques and produce from the area.
The concept has been headed up by Italian Revolution Ltd, a joint venture between VNK and Italian brewery, Baladin, which have come together to collaborate on their expansive history of Italian restaurant experience.
The new outdoor seating area is located in front of the arches to encourage an alfresco dining experience for visitors. Each alley contains its own seating, but the concept is developed for consumers explore the options throughout each of the different alley’s, mixing dishes and sharing the experience.
Teo Musso, founder of Baladin, commented “Camden Market is widely known as a melting pot of international cultures and cuisines. This highly sought-after location provides the perfect platform to breathe life into our vision for the fusion of modern Italian cuisines and traditional artisan techniques. Camden Market’s high-profile status for excellent global dishes fits perfectly with our alfresco dining concept.”
Maggie Milosavljevic, Camden’s Market’s F&B Commercial Director, said, “Italian Alley is a one-stop destination for dedicated Italian culture and cuisine. The concept really reflects our passion for international foods and reflects how we can tie these in with the rich culture rooted within the spirit of Camden. Each of the arches come together to create a synergy and promote the sharing quality of a traditional Italian family lunch.”