Charcoal Concepts, the specialist Indian food and drink operator behind Copper Chimney in Westfield London, Shepherds Bush, has launched its first foray into the fast growing grab & go market with the opening of Tamarind Tiger on London's Baker Street.
The store serves authentic Indian flavours throughout the day, with a unique breakfast offering as well as a vast menu of customisable make your own meal options, with over 600 innovative flavour combinations available.
The 1,400 sq/ft site also houses a full service chai bar that offers 14 chais on the menu, including a signature Masala Chai infused with a secret blend of five spices, alongside single origin Indian coffee and an array of fan-favourite baked goods with an Indian twist.
Vivek Raghunath from Charcoal Concepts commented, “The menu highlights the vibrance and variety of traditional Indian cuisine and its flavours, and Tamarind Tiger hopes to bring a fresh take on Indian cuisine by altering the way Londoners view Indian food through innovative Indian flavours and great Indian chai.”
With an on-site kitchen, the food is prepared and served using local ingredients and suppliers while merging Indian flavours into the foods we know and love.
Operating with an ’Earth to Table’ mindset, all packaging is environmentally sensitive, and bio-degradable and recyclable options have been used wherever possible. Tamarind Tiger, in partnership with its parent company’s charitable foundation, K Corp Charitable Foundation, supports Action Against Hunger in their fight against malnutrition in India and around the world and makes a donation to the charity for every Tiger Tiffin Box sold.
The family behind Charcoal Concepts opened its first UK Copper Chimney in the 1980s. After bringing the brand back to London in October 2019 the company are excited to expand their London presence with Tamarind Tiger.
Drawing on their rich Indian heritage and record of operational excellence from over 20 successful sites across various concepts in India, Charcoal Concepts hopes this Tamarind Tiger will be the first of many in the UK capital and beyond.