Ed’s Easy Diner will partner with those behind upcoming Hollywood film, Clifford The Big Red Dog, to screen it before its official UK cinema release on 10 December, amd serve up a special menu.
Ed’s Easy Diner will be showing the film across nine of its diners in closed screening events on 1 December in Birmingham, Cardiff, York, Norwich, Brighton, Southampton, Nottingham, Cambridge and Cheshire Oaks, in advance of its official UK release on 10 December.
Exclusive tickets to the screenings will be available to customers who dine at participating Ed’s restaurants this month, along with the chance to win tickets to the Celebrity Gala Screening in London’s Leicester Square.
Celebrating the release of the film and the start of the festive trading period, Ed’s will also be launching The Big Red Menu on 24 November. The limited-edition menu comprises dishes inspired by signature Ed’s favourites and the new family movie starring Jack Whitehall. and features a Festive Feast Platter of BBQ ribs, tenders, chicken wings, mozzarella sticks, coleslaw, onion rings and fries and Clifford’s Happy Holidays Cookie Stack.
Of the partnership, Phil Neale, Marketing Director of Boparan Restaurant Group, that iwns the Ed's chain, commented, “We are so delighted to be bringing Clifford The Big Red Dog to the UK and to be able to give our customers the chance to be the first to see the film. It’s a film that’s fun, feel-good and perfect for all the family, which is a natural fit for Ed’s and the perfect partnership for the festive period.
This integrated partnership is a great end to a big year for the brand; following Ed’s Easy Diner restaurant inspired range successfully launching with Iceland as well as the brand being pitch side at Leeds United Football Club home games since the start of this season, watched by millions of fans on TV.”