Cru Holdings adds Inverness bar & bistro to portfolio

Inverness-based group, Cru Holdings has taken over the operation of The White House cocktail bar and bistro, also in Inverness on Union Street..

The acquisition comes with an extension of the property’s tenancy by 20 years – cementing Cru Holdings’ commitment to providing fantastic food and drink to Highland customers for decades to come. Fifteen jobs will also be retained in the Highland hospitality industry as a result of the deal.

Director Scott Murray, who founded the frim in 2009, said, “When the opportunity presented itself to add The Whitehouse to the Cru Holdings family, we knew it was the right move. Its reputation for incredible cocktails and delicious food aligns perfectly with everything we strive to achieve in our venues.

“We’d like to reassure customers that from the moment we take over, it will be business as usual. All bookings will be honoured, and you’ll still receive the same high quality of service you’ve come to expect at The Whitehouse.

“From the beginning of December, all Cru Holdings vouchers will also be valid for The Whitehouse – and all existing Whitehouse vouchers will be extended to include all Cru Holdings bars and restaurants.”

The Whitehouse is one of Inverness’ best-loved bars and eateries, serving up creative cocktails and contemporary dining in the heart of the city. It joins six other bars and restaurants in the Cru Holdings group – including Scotch & Rye, which was named Craft Beer Bar of the Year 2021 at the SLTN Awards.

Murray added, “We’re proud to support the Highland hospitality industry and help popular venues like The Whitehouse stay open for many years to come.

“We’re committed to ensuring the hospitality industry thrives in the region, by guaranteeing a high quality of service across all our venues and ensuring the industry is an attractive place to work by offering benefits like the Real Living Wage.”

Kenneth Loades, operations director at Cru Holdings, is pictured at the new site.

Cru Holdings is the Highlands’ leading hospitality group, with a portfolio of seven bars and restaurants in Inverness and Nairn: Prime, Bar One, Scotch & Rye, The Classroom, The Wee Bar, The Whitehouse, and The Keg.