Happy Face Pizza announces London expansion with two new restaurants

Neapolitan pizza specialist, Happy Face Pizza is opening two new restaurants in London, marking its expansion in the capital.

Following in the footsteps of the 2018 flagship site in Kings Cross and underground Supermax bar, the first of the new sites has just opened in Victoria, followed by a site in northwest London, near Brent Cross Shopping Centre in February 2022.

Happy Face Pizza Victoria is 50-cover, 1,200 square foot restaurant located in Eccleston Yards and the similarly sized restaurant is opening in early February 2022 on Claremont Way, at the front of the new Brent Cross Town.

Both restaurants will offer Happy Face’s signature Neapolitan pizza, created using a 72-hour fermented dough for a lighter and easier to digest crust.

Guests can expect a concise menu of Neapolitan style pizzas, including vegan and gluten-free, created by Executive chef Mario Mastrangelo, ranging from a classic Margherita to the Rucola with mozzarella, rocket, prosciutto crudo and parmesan, and the Vegan Pepperoni, alongside antipasto, dolci and gelato. Prices are accessible with pizzas starting from £7.50.

The bar will offer a carefully chosen list of Italian wines, beers, and cocktails, including three variations on the Negroni. From the team behind Spiritland, there will also be an impressive sound-system and curated playlists.

Commenting on the expansion, Happy Face Pizza co-founder Dominic Lake said, “Following the success of our flagship in Kings Cross, we are excited to be bringing our pizzas to Victoria and Brent Cross.

'We offer seriously good pizza, at an accessible price point, and look forward to establishing both our restaurants as part of their respective neighbourhoods.”

Happy Face Pizza plans to open a further two sites in London neighbourhood locations in 2022.