Sticks N Sushi partners with SevenRooms to elevate personalised customer experiences

Sticks’n’Sushi, the renowned Copenhagen-based sushi and yakitori specialist, today announces a new partnership with SevenRooms, a guest experience and retention platform for the hospitality industry. The restaurant brand now utilises SevenRooms’ technology at 23 of their properties, spanning 6 cities across the UK, Germany and Denmark.

The partnership facilitates the creation of a shared guest database across all Sticks’n’Sushi venues, allowing establishments to take control of their guest data to deliver an outstanding, personalised and consistent customer experience across all of their premises.

This means that guests dining at any of Sticks’n’Sushi’s nine UK establishments will receive the same high-quality experience, regardless of which location they choose to dine at. Guests who are travelling abroad will also benefit from integrated data systems, allowing them to enjoy a familiar, first-class dining experience wherever they are in the world.

SevenRooms is the only end-to-end hospitality technology platform purpose-built to help operators acquire, engage, and retain more guests. It combines data, personalisation, and automation into one platform -- helping operators to create exceptional experiences that boost profitability and drive repeat business.

For today’s consumers, experience is everything, and data has become the key to unlocking loyalty. Leveraging SevenRooms, Sticks’n’Sushi is able to use this same approved data to gain a deeper understanding of their guests and create personalised experiences that keep them coming back.

As well as enhancing personalised guest experiences, SevenRooms’ technology also helps operators to level up their marketing automation and reservation management.

By taking ownership of guest data to implement targeted email marketing campaigns, Sticks’n’Sushi is now able to target relevant audiences for special events that are taking place on premise – a practice that will boost repeat business and profits without the need for a large marketing budget or added headcount.

Managing reservations with SevenRooms’ AI-powered algorithm technology makes operations run more smoothly. Determining the best place to seat guests in real-time, this system allows Sticks’n’Sushi to maximise the number of guests on their premises at one time, enabling them to drive more revenue for their venues.

Additionally, optimising seating configurations helps reduce staff workload and increases operational efficiency, creating a more seamless guest experience that increases satisfaction and fosters loyalty.

Andreas Karlsson, CEO at Sticks’n’Sushi, said, “At Sticks’n’Sushi, we take pride in delivering excellent service to every one of our guests. Our partnership with SevenRooms allows us to elevate this even further and tailor our guests’ individual experiences to suit their personal preferences.

'We strive to ensure that guests get the most out of their visits and return time and time again – the best way to achieve this is by continuing to put guests at the heart of our operations, while leveraging the SevenRooms platform to help us gain a greater understanding of their dining habits and preferences.”

Danilo Mangano, Managing Director, International at SevenRooms said, “Changing dining habits and increased competition means that it is more important than ever for restaurants to serve up best-in-class experiences for guests when they dine out.

'Technology continues to play an important role in this, helping operators execute on these experiences in as streamlined and efficient a manner as possible. We’re delighted to be working with like-minded partners like Sticks’n’Sushi, who are eager to improve their guest experience through better use of data.

'SevenRooms technology enables Sticks’n’Sushi to gain better insight into their guests’ preferences, anticipate their needs and allows them to offer truly personalised experiences that create loyal customers for life.”