Major Japanese QSR group to launch first European site in London in 2023

Speciality fast-casual food restaurant, Yakiniku Like is set to make its European debut in London's Soho in a deal secured by Shelley Sandzer agency.

The Japanese brand delivered by Dining Innovation Group, which will trade under ‘Yakiniku Like Soho’, will open its 2,200 sq ft space next year, delivering a grill-your-own concept rich in both flavour and efficiency.

With over 260 sites across China, Taiwan, Japan, Singapore and Indonesia, Yakiniku Like Soho at 47 Greek Street will mark the brand’s European debut, joining sister brand ‘Kintan’ as Dining Innovation Group seeks to bring further restaurants to Europe.

Serving top quality meats from wagyu beef, karubi and harami to pork belly and chicken thigh, Yakiniku Like Soho will allows guests to tailor their grilling experiences to their personal preferences at affordable prices.

The restaurant will offer individual smokeless grills, allowing solo and group diners to enjoy the Japanese-style barbecue experience in a multitude of ways.

Dennis Maneefuangfoo, CEO of Dining Innovation UK, commented, “We are very pleased to be bringing Yakiniku Like to Europe, and what a better place to launch than in London.

'Shelley Sandzer provided us with invaluable advice and were able to secure us a prime site in one of the busiest and most engaging F&B hubs in the capital. We believe our concept will be well received, suiting an array of lifestyles including individual visits and family occasions.”

Nick Weir, Joint Managing Partner at Shelley Sandzer, also said, “As a leading and dynamic agency with unparalleled knowledge of the hospitality sector, we understand what brands are looking for, especially when they make their entrance to previously unknown territory.

'Yakiniku Like Soho will provide a quick and efficient service where taste and flavour are not compromised, fitting in seamlessly with the broad mix of F&B concepts that we’ve helped secure over the years within the once again bustling Soho.”